Blog
August 31, 2023
Researching and Developing Commercial Ideas
To pinpoint the best commercial ideas, there are crucial steps to take to determine how to best serve your audience and showcase your product or service in the best possible way.
July 20, 2023
Choosing the Best Concept for Your TV Commercial
Choosing the right concept for your TV commercial is paramount to its success. With the right concept, your product or service can resonate with your target audience and lead to an uptick in interest and sales
July 5, 2023
Collaborating with Microsoft for Kusto Detective Agency Game Trailer
Kusto Detective Agency is an interactive experience whose aim is to assist developers in learning the Kusto Query Language (KQL). The game presents a series of challenges to help developers learn the language through an engaging and charming detective story, earning new badges with each completed case.
July 4, 2023
Kryptomon 3D Animation and Live-Action Trailer Case Study
A hybrid trailer like this necessitated 3D modeling, creating 3D animation, shooting live-action footage, designing the sound, and compositing the live-action and 3D animation footage.
June 8, 2023
Our Client Collaboration Process for High-Quality Product Videos
To ensure successful collaboration, Igloo Creative House, and the wider Magic Media group as a whole, has a highly structured approach to the video production process, how we work with clients, and the information we require.
May 25, 2023
The Importance of Collaboration in Animation Production
Though individuals may stand out as being spectacularly skilled in their chosen crafts or within certain styles, animation can only reach its full potential with a collaborative element.
May 24, 2023
The Challenges of 3D In-Game Animation
Working on 3D in-game animation naturally means that it will be part of a three-dimensional game, meaning that players will be able to view characters from every angle imaginable, opening up the in-game animation to a level of scrutiny generally not seen in 2D in-game animation
May 16, 2023
Engaging Your Target Audience with Commercials
At Igloo Creative House, we pride ourselves on our ability to understand our target audience and how best to serve them. In today’s marketing landscape, it’s more important than ever to optimize your commercial strategy to successfully engage your audience
April 11, 2023
Testing and Iterating on Performance Marketing Videos
For performance video content, it’s wise to create a selection of video versions rather than relying on one. A single video is unlikely to be informative enough about the audience’s viewing habits or where potential issues lie, especially with no other video to compare data with.
March 30, 2023
The Importance of Storytelling in Brand Videos
Storytelling is a critical component of brand videos and can mean the difference between a decent brand video and a high-quality, effective one. It can enhance brand video content and make it more relatable to your audience, and convince potential customers that your organization is worthy of their business.
March 16, 2023
Creating Seamless Video Through Post-Production
Regardless of the project being complex, straightforward, animated, or live-action, post-production offers an opportunity to create the most seamless video content possible in an aesthetically pleasing package.
March 2, 2023
2D vs. 3D Animation: Which is Better for Your Campaign?
Through Igloo Creative House and the Magic Media group’s experience, we’ve learned that the world of animation is subject to limitless creativity and approaches, with the vast majority of it falling into the category of 2D or 3D.
February 16, 2023
Crafting Successful Performance Marketing Videos
At Igloo Creative House and the Magic Media group, we have a tried and true approach to creating the best value and performing videos for our clients. Though each project is different in its makeup, there are core principles we adhere to that result in the most effective performance marketing video content possible.
January 27, 2023
Commercials in the Digital Marketing Age
While commercials are considered to be a part of the broader category of advertising, in the modern age of primarily online advertising, they’ve become a unique and appealing way of reaching certain demographics. While commercials might not be the first item on the list for a long-term marketing strategy, they hold significant value.
January 5, 2023
The Benefits of Product Videos
Video can be a powerful tool for businesses that sell physical or digital products. Like other strands of video marketing, such as performance videos, product videos have specific goals to meet and ways of communicating with the audience.
November 17, 2022
Optimizing for the Best Video Briefs
We’ve examined crucial elements of briefs, including target audience, platforms, key messages, technical aspects, audio, budget and deadlines.
November 7, 2022
Case Study: API Suite
We were tasked with creating a video to promote the API Suite platform.
October 21, 2022
Performance Marketing Videos vs. Brand/Product Videos
Performance marketing videos are purpose-driven and seek to drive audience action and produce results. The success of one of these videos rests on its ability to quickly engage the target audience, and encourage a prospective user to download, sign up, or take some tangible action toward becoming a user of your product or service.
September 28, 2022
Production & Benefits of Playable Advertisements
Playable ads can be used as an opportunity to engage potential customers by using mechanics from the full game, or present a brand in an uncasual way.
September 22, 2022
Creating the Best Video Brief
Briefs are an essential part of working on any project. For us to understand what our clients need from us as their video partners, a well-constructed brief can be valuable.
August 25, 2022
The Importance of Performance Marketing Videos
Performance videos are crucial to showing a product's authentic self and core elements.
August 4, 2022
Case Study: Work at Fiverr
We were tasked with creating six distinct recruitment videos from raw footage that we had to repurpose.
June 29, 2022
Bringing ideas to life with Storyboarding & Animatics
Learn how we brought to life Sorbet’s story through character and sequence.
June 8, 2022
Mixing, Matching: Combining Animation Media
One of the most vivid techniques in telling your story is Hybrid Animation. See how we did it for our collaboration with bedding-company Hibboux.
May 25, 2022
How We Make Video Magic
What are the steps we take towards bringing our clients’ ideas to life? Let's take a look using one of our favourite examples from our portfolio, Plus500.
April 21, 2022
Igloo Creative & Igloo Gaming Join Magic Media
Big news today! We’re excited to announce that Igloo Creative House and Igloo Gaming have joined the Magic Media Group!
October 26, 2020
Give Your Video the Respect It Deserves
We can now say for sure that video has become THE most engaging medium of communication when it comes to social media presence and brand marketing.
September 29, 2020
The Three Ingredients You Must Put In Your Video
Countless articles have been written over the video revolution - “90% of all content will be video,” “social networks prioritize videos in their algorithms,” “a video improves your conversion rate by 20%”
July 1, 2020
Say Hello to Our Brand New Brand
The past few months have been crazy. They still are. Covid-19’s new reality brought with it a lot of tenses and unknowns...
July 1, 2020
The Magic Switcher - A free script for After Effects
A few months ago we took part in an animation marathon called Frame Jam. We had 48 hours to create an animated short under the theme “We’re not alone”...
May 30, 2020
The Scientists Shot - Making Of
“The scientists” is part of our short Loopdeloop project on the subject of “outside”.