January 27, 2023

Commercials in the Digital Marketing Age

While commercials are considered to be a part of the broader category of advertising, in the modern age of primarily online advertising, they’ve become a unique and appealing way of reaching certain demographics. While commercials might not be the first item on the list for a long-term marketing strategy, they hold significant value.

January 5, 2023

The Benefits of Product Videos

Video can be a powerful tool for businesses that sell physical or digital products. Like other strands of video marketing, such as performance videos, product videos have specific goals to meet and ways of communicating with the audience.

November 17, 2022

Optimizing for the Best Video Briefs

We’ve examined crucial elements of briefs, including target audience, platforms, key messages, technical aspects, audio, budget and deadlines.

November 7, 2022

Case Study: API Suite

We were tasked with creating a video to promote the API Suite platform.

October 21, 2022

Performance Marketing Videos vs. Brand/Product Videos

Performance marketing videos are purpose-driven and seek to drive audience action and produce results. The success of one of these videos rests on its ability to quickly engage the target audience, and encourage a prospective user to download, sign up, or take some tangible action toward becoming a user of your product or service.

September 28, 2022

Production & Benefits of Playable Advertisements

Playable ads can be used as an opportunity to engage potential customers by using mechanics from the full game, or present a brand in an uncasual way.

September 22, 2022

Creating the Best Video Brief

Briefs are an essential part of working on any project. For us to understand what our clients need from us as their video partners, a well-constructed brief can be valuable.

August 25, 2022

The Importance of Performance Marketing Videos

Performance videos are crucial to showing a product's authentic self and core elements.

August 4, 2022

Case Study: Work at Fiverr

We were tasked with creating six distinct recruitment videos from raw footage that we had to repurpose.

June 29, 2022

Bringing ideas to life with Storyboarding & Animatics

Learn how we brought to life Sorbet’s story through character and sequence.

June 8, 2022

Mixing, Matching: Combining Animation Media

One of the most vivid techniques in telling your story is Hybrid Animation. See how we did it for our collaboration with bedding-company Hibboux.

May 25, 2022

How We Make Video Magic

What are the steps we take towards bringing our clients’ ideas to life? Let's take a look using one of our favourite examples from our portfolio, Plus500.

April 21, 2022

Igloo Creative & Igloo Gaming Join Magic Media

Big news today! We’re excited to announce that Igloo Creative House and Igloo Gaming have joined the Magic Media Group!

October 26, 2020

Give Your Video the Respect It Deserves

We can now say for sure that video has become THE most engaging medium of communication when it comes to social media presence and brand marketing.

September 29, 2020

The Three Ingredients You Must Put In Your Video

Countless articles have been written over the video revolution - “90% of all content will be video,” “social networks prioritize videos in their algorithms,” “a video improves your conversion rate by 20%”

July 1, 2020

Say Hello to Our Brand New Brand

The past few months have been crazy. They still are. Covid-19’s new reality brought with it a lot of tenses and unknowns...

July 1, 2020

The Magic Switcher - A free script for After Effects

A few months ago we took part in an animation marathon called Frame Jam. We had 48 hours to create an animated short under the theme “We’re not alone”...

May 30, 2020

The Scientists Shot - Making Of

“The scientists” is part of our short Loopdeloop project on the subject of “outside”.